Gone are the days of putting up a sign, taking a few pictures and running some ads when a property is listed. The real estate industry is leading the way in getting information about properties almost instantly to potential buyers. Here are some of the latest tools:
QR Codes: Working on the same concept as bar codes, QR codes are designed for Smartphones like Blackberrys, iPhones and Androids. Users download a free application onto their phone, scan a code and they’re instantly taken to a website. We use QR Codes on all of our listings, a passerby can scan the code on our For Sale sign and instantly access that listing on our mobile website.
Facebook and Twitter: Getting the word out about a listing is instant with social media. And if somebody likes what they read or see, they can instantly pass it along to their friends.
Video tours: If a picture is worth 1,000 words, then a good video is worth 1,000 pictures. You’ll find some realtors are using High Definition video now to show their listings. It’s almost like being there yourself!
MLS on the Internet: If you have a computer and an Internet connection, visit www.Realtor.ca to get information about properties listed on the MLS. Now there’s an app for Smartphones that takes you to Realtor.ca too.
Text for info: Sitting in front of a for sale sign that has a number to text for info? Use your phone to get details.